The Burton Snowboard video was produced for their national sales conference. The ten-minute video featured their soft goods (clothing) and was produced to reinforce the company’s philosophy that at Burton everyone is one big family — from the riders to the designers, from the management to the sales force.
NASDAQ news internationally was reported with the New York Stock Exchange in the background, this led to an identity crisis for the NASDAQ Stock Exchange and their companies. NASDAQ created NASDAQ Market Site as the preeminent place to broadcast NASDAQ news and T-LINE TV created the marketing tape that they used to sell the concept of broadcasting from Market Site. This tape was successfully distributed nationally and internationally, attracting news organizations worldwide to broadcast from Market Site.
The Cosi Company video was produced with a dual-purpose, as an IPO video for investors for the company when it went public and also served as a training video for new employees. The video was produced to give a “top level” overview of the company and create a sense, in the viewer, that they are becoming a part of a special organization. The video was produced to be played in one continuous showing or can be stopped as a teaching tool after each segment.
100 Years of Play – Toy Industry Association
100 Years of Play was produced to celebrate the first 100 years of the Toy Industry Association (TIA). 100 Years of Play was honored in the corporate video category in the 26th Annual Telly Awards that honored outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. The 100 Years of Play video debuted at the TOTY Awards at the Waldorf Astoria Hotel in New York City in front of over one-thousand of the most influential people in the toy industry. 100 Years of Play took the viewer on a chronological tour displaying the progression of toys from the past century. The video coupled popular music from each of the ten different decades and cut together a compelling music piece featuring the toys debuted in each decade. The music served as an audio queue that took the viewer back in time to that era. Some of the many toys featured included Lionel Trains, Crayola Crayons, Erector Sets, Lincoln Logs, Radio Flyer Wagons, Yo-Yos, Monopoly, Slinky, Silly Putty, Lego, Matchbox Cars, Play Doh, Frisbee, Barbie, G.I. Joe, Hot Wheels, Care Bears, and Beanie Babies. The video was produced to have the same look as all of the other TIA marketing materials surrounding their 100th Anniversary, including a coffee table book that was written and released at the same time as the video