TNT/NBA Image Campaign 2003
This video news release captured behind the scenes footage of the Let the Truth Be Told TNT/NBA commercials directed by Spike Lee, which were part of TNT’s image campaign promoting their NBA telecasts and featured NBA superstars Shaquille O’Neal, Jason Kidd, Ben Wallace and LeBron James, and TNT’s Emmy-award winning studio team of Ernie Johnson, Kenny Smith, Charles Barkley and Magic Johnson. The commercials parody well-known nursery rhymes in an elaborate “school play” setting. Each commercial ended with children telling the NBA players the brutal, yet humorous truth about their games. The VNR captured funny off-camera interaction on the set between the kids and the NBA stars, TNT personalities and Spike Lee. The VNR was incredibly successful and was aired in many of the nation’s top markets and several national outlets as well.
STN 2000 (Southern Turf Nurseries)
Southern Turf Nurseries wanted to publicize their revolutionary grass, STN 2000, which was the first to support the riggers of an NFL game in a domed stadium. Southern Turf Nurseries hired T-LINE TV and Tupelo Honey Productions to produce a Video News Release to publicize the event and the background including their inventing, growing, and laying the first natural turf field for an indoor National Football League game. Brett Favre told our camera that if he was playing on Astroturf, that was the usual field inside the Super Dome, he might have suffered an injury during the game between the New Orleans Saints and Green Bay Packers. STN 2000 was a success and so the Video News Release that we produced pitched, up-linked and tracked. The STN 2000 VNR received over 150 hits including airing nationally on ESPN, CNN, and Fox News Channel. It aired on local stations from coast to coast including both the New York and Los Angeles markets.
During the Goodwill Games we produced four separate VNRs for Swatch. Pro Volleyball player Karch Kiraly ran a clinic for kids, Michael Johnson launched his own Swatch watch, we shot the triathlon and produced a VNR covering all three events starting with the swimming, biking and ending in Central Park with the run. The last VNR covered the international Swatch convention.
Dalichi Pharmaceutical Company
Daiichi is one of the largest pharmaceutical companies in Japan. They launched their first product in the Unites Sates under the Daiichi name. The product, Floxin Otic, is the first topical eardrop to receive FDA approval in over two decades. T-LINE TV produced, pitched, uplinked and tracked the video news release. The VNR aired in 5 of top 10 markets.
Girl Scouts of America
The Girl Scouts with an eye on the end of the Millennium launched their new program entitled, Girl Sport 2000. It started on New Year’s morning 1999 in four cities around the country. Everyday in 1999 girl scouts troops around the country participated in sporting events. The VNR captured the events in all four cities, San Francisco, New York, St. Louis and Miami and edited it into one package in New York and uplinked the VNR that same afternoon.